How to transmit a complete transformation of the brand image of an existing business in record time with little investment?
Our challenge:
Express that we are in a “premier” location while maintaining some key elements.
Keys:
We proposed keeping the existing elements, using the space and reinforcing hotspots. Life on the walls; pampering and comfort; light in the darkness. Full of vital orange and light, including the logo. From the street, you’ll find two entrances into the shop. Inside, the lighting focuses on central tables activating the circulation in the store… will you stay outside?