How to increase medium-high class customers in a 140 m2 store located inside a mall?
We thought about traffic in terms of transparency… eliminating barriers, adding depth and distance. We wanted “no doors”, freedom and light.
Work with elements in line with the existing image, but also sublimating an overall premium perception.
Down to work:
Let’s integrate duality! Door and wall; unidirectional circulation, desk at the second level; feeling of verticality combined with amplitude; iron mixed with wood; sobriety and… spotlight exposure and storage… less is more: quality.